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售價:1216  |
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詳細資料ISBN：9781259060762 叢書系列：行銷學 規格：平裝 / 726頁 / 普通級/ 單色印刷 / 19版 出版地：台灣 內容簡介 BUILT ON A STRONG FOUNDATION, BASIC MARKETING 18E WITH CONNECTPLUS AND LEARNSMART PROVIDES AN INTEGRATED TEACHING AND LEARNING SOLUTION FOR PRESENTING THE FOUR PS FRAMEWORK AND MANAGERIAL ORIENTATION WITH A STRATEGY PLANNING FOCUS. THE PERREAULT FRANCHISE WAS THE PIONEER OF THE 'FOUR PS' IN THE INTRODUCTORY MARKETING COURSE. THE UNIFYING FOCUS OF BASIC MARKETING HAS ALWAYS BEEN ON HOW TO MAKE MARKETING DECISIONS IN DECIDING WHAT CUSTOMERS TO FOCUS ON AND HOW BEST TO MEET THEIR NEEDS. CONSISTENT WITH OUR BELIEF IN CONTINUOUS QUALITY IMPROVEMENT, THIS EDITION HAS BEEN CRITICALLY REVISED, UPDATED, AND REWRITTEN TO REFLECT NEW CONCEPTS, NEW EXAMPLES, RECENT 'BEST PRACTICES,' AND TO TIGHTLY INTEGRATE THE BEST DIGITAL TOOLS IN THE INDUSTRY FOR ENSURING THAT STUDENTS ARE PREPARED TO ENGAGE IN CLASSROOM LECTURES AND PURSUE FUTURE BUSINESS AND MARKETING CAREERS. 作者簡介WILLIAM D. PERREAULT, JR. 現職：UNIVERSITY OF NORHT CAROLINAJOSEPH P. CANNON 現職：COLORADO STATE UNIVERSITYE. JEROME MCCARTHY 現職：MICHIGAN STATE UNIVERSITY |
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